Ranking Landing Page
The Professional Triathletes Organisation is an organisation that represents non-drafting professional triathletes. Its mission is to professionalise and promote the sport of triathlon. The PTO is a hybrid of a not-for-profit organisation and commercial endeavour.
The Professional Triathletes Organisation (PTO) is a professional triathlon league that aims to elevate the sport by providing a platform for the world’s best triathletes to compete in a series of events.
The organization approached our team to design a landing page for their website that would showcase the rankings of their athletes.
agency
admiral.digital
client
PTO
industry
Sports
project
Ranking Landing Page
year
2022
squad
1 UI/UX designer, 1 WordPress developer
role
UI/UX designer, WordPress developer
Challenges
Presenting a large amount of data in a clear and concise manner
Creating a visually appealing design that would appeal to both athletes and fans
Organising the layout of the page to be easily navigated for users to view specific athletes from specific region
Ensuring the page was responsive and easy to navigate on all devices
Solutions
Our team began by conducting competitor research to understand the information that the users want to see and the best way to present them. Based on this research, we decided to design the hero banner featuring the #1 athletes for both male and female side by side as the first information to be seen by the users.
To present the data in a clear and concise manner, we grouped the different ranking categories into sections, such as scorers of the year, biggest movers up the rankings since 1st Jan etc.
All those information can be filtered based on the gender and region, which are the most important dimensions to the users.
At PTO, we strive for gender equality by presenting information in a gender-neutral manner.
However, this can be a challenge on mobile, where screen space is limited. To address this, we utilize tabbed interfaces for seamless navigation between men and women’s information.
To make the design visually appealing, we used high-quality images of the athletes and incorporated a color scheme that matched the PTO’s branding. We also used a minimalist layout to avoid overwhelming users with too much information.
Outcome
The final design was well received by the PTO internal team. The landing page received positive feedback for its clear and concise presentation of data, as well as its visually appealing design.
As of January 2023, this page is still under construction. Therefore, no user feedback has been received yet.
